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Yield Management Is Most Likely to Be Used in Which

Question 40

Multiple Choice

Yield management is most likely to be used in which one of the following situations?


A) a fast food restaurant with wide demand fluctuations during the day
B) a dental clinic that wants to fill its appointment book
C) a firm with a good counterseasonal product mix
D) a shipping company that can change its fleet size easily
E) an airline attempting to fill "perishable" seats at maximum revenue

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