This Chapter's "Appreciating Diversity" Account Describes How McDonalds Was Able

Multiple Choice

This chapter's "Appreciating Diversity" account describes how McDonalds was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates

A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
B) applied anthropology's danger of turning itself into a tool of capitalist interest, which always disregard the culture and well-being of the consumer.
C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also businesses, such as fast food.
D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
E) Brazilians' intolerance of foreign goods, because they disregard their tastes.