Cultural, Including Linguistic, Diversity Is Alive, Well, and Thriving in Many

Multiple Choice

Cultural, including linguistic, diversity is alive, well, and thriving in many countries. Local entrepreneurs and international companies such as Google, Yahoo, and Microsoft that capitalize on that diversity are positioned to succeed. That success depends, however, in large part on

A) their ability to creatively impose their product on others.
B) their capacity to take a biocultural approach to marketing.
C) external market forces that have little to do with people's cultural, including linguistic, preferences.
D) their ability to hire workers from the markets they hope to enter and teach them the values of their corporate culture.
E) their capacity to follow one of the main lessons of applied anthropology, that external inputs fit best when tailored properly to local settings.