A Tale of Two Managers

Multiple Choice

A Tale of Two Managers
Renee and Frank are managers of two different departments at Pharma-cost.com, an on-line pharmacy targeted to the Generation X population. The company is facing increased government scrutiny, especially with uncertainties surrounding on-line drug distribution, on-line sales tax, consumer protection regulation, etc. While Renee believes in defending the status quo through lawsuits and lobbying, Frank says Pharma-cost.com should improve performance to avoid government intervention.
-Refer to A Tale of Two Managers. If Pharma-cost.com partners with a software company to develop a new technology that would allow doctors and patients to process prescriptions from anywhere they will be using a(an) ____ strategy.

A) financing
B) lobbying
C) legal
D) innovation
E) indirect lobbying