Multiple Choice
Which of the following statements about the wholesale and agency models for selling books is not true?
A) In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C) Amazon supports the agency model.
D) A result of the agency model was that Amazon's prices on e-books rose.
Correct Answer:
Verified
Correct Answer:
Verified
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