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PPG Industries,the Pittsburgh-Based Manufacturer of Paints,coatings,optical Products,specialty Materials,chemicals,glass,and Fiber Glass

Question 92

Multiple Choice

PPG Industries,the Pittsburgh-based manufacturer of paints,coatings,optical products,specialty materials,chemicals,glass,and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers.It used a technique to help it identify possible future strategies.What was it?


A) crowdsourcing
B) competitive intelligence
C) scenario analysis
D) monitoring

Correct Answer:

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