Which of the Following Statements Best Differentiates Between Franchising and Licensing

Multiple Choice

Which of the following statements best differentiates between franchising and licensing?

A) Licensing gives a company greater control than franchising over the sale of its product in a target market.
B) Franchising is common in manufacturing industries while licensing is primarily used in service industries.
C) Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property.
D) Licensees must often meet strict guidelines on product quality, day-to-day management duties, and marketing promotions unlike franchisees.