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    Exam 8: Developing a Global Management Cadre
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    A Specific Strategy That Treats the World as One Market
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A Specific Strategy That Treats the World as One Market

Question 80

Question 80

Multiple Choice

A specific strategy that treats the world as one market by using a standardized approach to products and markets is called ________.


A) globalization
B) localization
C) differentiation
D) integration

Correct Answer:

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