In Their Rush to Get on the Globalization Bandwagon, Too

Multiple Choice

In their rush to get on the globalization bandwagon, too many firms have ________.

A) opted for niche marketing
B) sacrificed the ability to respond to local market structures and consumer preferences
C) overly focused on local markets at the cost of losing out on market share abroad
D) wrongly overestimated the importance of mass customization for the global market