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    Essentials of Services Marketing
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    Exam 4: Developing Service Products Core and Supplementary Elements
  5. Question
    Brand Equity Does NOT Include the Following Key Component
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Brand Equity Does NOT Include the Following Key Component

Question 33

Question 33

Multiple Choice

Brand Equity does NOT include the following key component.


A) Customer experience with the company
B) External Brand communication
C) Brand awareness
D) Brand meaning
E) Service Employees

Correct Answer:

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