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    Essentials of Services Marketing
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    Exam 7: Promoting Services and Educating Customers
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    Which of the Following Is Not a Communication Objective
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Which of the Following Is Not a Communication Objective

Question 16

Question 16

Multiple Choice

Which of the following is not a communication objective?


A) Position the brand
B) Manage customer search
C) Manage customer satisfaction
D) Manage communication channels

Correct Answer:

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