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    Essentials of Services Marketing
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    Exam 7: Promoting Services and Educating Customers
  5. Question
    ____________ Uses the Metaphor of a Strong Commitment to Appeal
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____________ Uses the Metaphor of a Strong Commitment to Appeal

Question 35

Question 35

Multiple Choice

____________ uses the metaphor of a strong commitment to appeal to their customers.


A) Prudential
B) Allstate
C) Accenture
D) MasterCard
E) Merrill Lynch

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