Discuss Mental Impalpability and Provide Two Examples of Strategies in Advertising

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The Answer is Mental impalpability refers to the complexity, multidimensionality, or novelty of a service such that it is difficult for consumers to understand what the experience of using the service will be like and what benefits will result. An example of a firm that utilizes advertising strategies to combat mental impalpability is Accenture, who uses a golfing situation with Tiger Woods as a metaphor for the high-performance business that Accenture can provide. Another example is the "priceless" experience expressed by MasterCard advertising that shows all of the tangible and intangible aspects of purchases that can be made with their service.

Discuss Mental Impalpability and Provide Two Examples of Strategies in Advertising

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Discuss Mental Impalpability and Provide Two Examples of Strategies in Advertising

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