John Is Responsible for Entering Data into the System

Multiple Choice

John is responsible for entering data into the system.He gets his data from the firms internal customer database.The data from this database is not always as accurate and timely as it should be.He is concerned because the system is not giving good information for the managers.This case illustrates which main reason of why investments in technology don't always produce positive results?

A) information quality
B) management filters
C) organizational culture
D) lack of resources