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Bob Is Making a Decision on How to Extend His

Question 34

Multiple Choice

Bob is making a decision on how to extend his company's brand line.As he looks over the information that he needs to make a decision,he notices that the market share numbers look very high.Upon closer inspection he realizes that the numbers do not represent the reality of the market.Which quality of information dimension is lacking?


A) accuracy
B) consistency
C) completeness
D) timeliness

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