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  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 10: Crafting the Service Environment
  5. Question
    Describe What Is Meant by a Holistic View of a Service
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Describe What Is Meant by a Holistic View of a Service

Question 6

Question 6

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Describe what is meant by a holistic view of a service environment and provide examples.

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Designers must consider the total servic...

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