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    Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers
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    ________ CRM Uses a Customer Data Warehouse and Tools to Analyze
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________ CRM Uses a Customer Data Warehouse and Tools to Analyze

Question 112

Question 112

Multiple Choice

________ CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.


A) Analytical
B) Operational
C) Relational
D) Spatial

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