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    Business
  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 12: Managing Relationships and Building Loyalty
  5. Question
    The Longer Customers Stay with a Firm, the More Profitable
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The Longer Customers Stay with a Firm, the More Profitable

Question 6

Question 6

True/False

The longer customers stay with a firm, the more profitable they become.

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