The Partnering for Success Feature in Chapter 1 Focuses on How

Multiple Choice

The Partnering for Success feature in Chapter 1 focuses on how pharmaceutical products are brought to market. The "lesson learned" from the feature for entrepreneurs is:

A) large firms and smaller entrepreneurial firms can often produce the best results by partnering with each other rather than acting as adversaries
B) it rarely works out for large firms and smaller entrepreneurial firms to partner with each other, particularly in the pharmaceutical industry
C) the most compelling partnerships between smaller entrepreneurial firms and large firms allow both categories of firms to be generalists, and not focus strictly on their areas of expertise
D) partnerships between smaller entrepreneurial firms and large firms almost always favor the smaller entrepreneurial firms, particularly in the pharmaceutical industry
E) partnerships between smaller entrepreneurial firms and large firms almost always favor the large firm, particularly in the pharmaceutical industry