The Savvy Entrepreneurial Firm Feature in Chapter 13 Focuses on Dogfish

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Dogfish Head Brewery, a microbrewery located in Milton, Delaware. During the first few years of the firm's existence, one tactic the founder employed during the winter months, to gain the loyalty of local businesses and their customers, was to:

A) distribute fliers via local businesses offering off-season discounts with coupons that could be redeemed at the company's restaurant and brewery
B) offer free delivery from the company's brewery and restaurant
C) offer free tours of the company's brewery
D) offer 10% discounts to Delaware residents and 30% discounts to Milton residents
E) hold contests to name the company's different varieties of beer after local landmarks and citizens