The Savvy Entrepreneurial Firm Feature in Chapter 15 Focuses on Wahoo's

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 15 focuses on Wahoo's Fish Taco, a franchise organization that offers Mexican food mixed with Brazilian and Asian flavors. According to the feature, one of things the founders of Wahoo did that has contributed to its success is:

A) elect to make Wahoo's a relatively slow growth system, focusing on branding and service quality rather than rapid growth
B) elect to make Wahoo's a nationwide system, operating in all 50 states
C) elect to make Wahoo's an extremely affordable system to buy into, with a $9,000 original franchise fee and an ongoing royalty of only 2 1/2 percent.
D) elect to make Wahoo's a niche franchise that is only available in theme parks and food courts of malls
E) elect to make Wahoo's a fast growth system to establish a clear first-mover advantage in its niche