Morphology, the Company Profiled in the Opening Feature for Chapter

Multiple Choice

Morphology, the company profiled in the opening feature for Chapter 3, was started to produce a board game. The feature describes how Morphology sought to validate its business idea. According to the feature:

A) Morphology was unable to validate its business idea and the idea was dropped
B) Morphology's feasibility analysis was incomplete, and the company has struggled ever since it was launched
C) Morphology's feasibility analysis was flawed, and the company failed
D) Morphology did an exemplary job validating its business idea, and its board game is now being sold in more than 40 stores across the United States, with some distribution in Canada
E) Morphology's feasibility analysis was well done, and the company was acquired by Mattel before it could launch its board game as an independent company