Jennifer Burroughs Is Thinking About Starting a Firm in the Upscale

Multiple Choice

Jennifer Burroughs is thinking about starting a firm in the upscale women's fashion industry. To get a full appreciation of the competitive nature of the industry, and how she might position her products, Jennifer has spent considerable time looking at industry-related publications, Hoover's Online, and ABI-Inform, which is a database that provides access to articles covering a wide-variety of business and industry related issues. Jennifer is conducting:

A) primary research
B) secondary research
C) action research
D) temporary research
E) purposeful research