Element Bars, the Company Profiled in the Opening Feature for Chapter

Multiple Choice

Element Bars, the company profiled in the opening feature for Chapter 5, has a unique position in its industry. It has positioned itself as:

A) a generic energy bar company that resells energy bars to companies who want to create their own branded energy bars
B) a niche energy bar company that sells in high-end outlets, like 5 star hotels and spas
C) a premium energy bar company that only uses the most wholesome and healthy ingredients, and makes special bars for vegetarians and vegans
D) a low-cost energy bar company that makes energy bars more accessible to people in all income brackets and still offers healthy ingredients
E) a customizable energy bar company that sells to individuals online and also to companies who want to create their own branded energy bars