Catherine Smith Has Just Finished Writing a Business Plan for a Startup

Multiple Choice

Catherine Smith has just finished writing a business plan for a startup in the medical products industry. She has now reached the point where she needs to develop a plan for how her firm will compete, use its resources, structure its relationships, interface with customers, and create value to sustain itself on the basis of the profits it earns. Jennifer needs to establish her firm's:

A) tactical plan
B) feasibility plan
C) business model
D) business template
E) operating plan