Multiple Choice
The Savvy Entrepreneurial Firm feature in Chapter 6 focuses on three business model innovators: Warby Parker, Shopkick, and SunRun. What is Shopkick's business model innovation?
A) rewarding shoppers by the number of times they visit a Web site
B) rewarding shoppers by simply walking into a retail store
C) rewarding shoppers by the amount of time they spend in a particular store
D) rewarding shoppers by the number of times they visit a particular store
E) rewarding shoppers by the number of times they "tweet" about a particular store on Twitter
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Which of the following is not a
Q8: According to the textbook, by studying a
Q9: A clearly articulated business model articulates a
Q10: Jared King is starting a firm in
Q11: _ involves a firm's relationship with its
Q13: Historically, it has been difficult for a
Q14: Companies ultimately try to combine their core
Q15: The four components of an effective business
Q16: There is no standard business model that
Q17: Strategic assets are anything rare and valuable