The What Went Wrong? Feature in Chapter 6 Focuses on Joost

Multiple Choice

The What Went Wrong? feature in Chapter 6 focuses on Joost, a company that launched in 2006 as a premier online video service that aggregated and streamed premium video online. Joost failed just three years after it launched. According to the feature, Joost's most critical mistake dealt with subtle aspects of its business model. In particular, its:

A) core strategy wasn't focused
B) pricing model was misguided
C) partnership network never came together
D) customer interface was poorly conceived
E) customer service strategy was poorly executed