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    Management Information Systems Study Set 8
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    Exam 3: Information Systems, Organizations, and Strategy
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    When a Firm Provides a Specialized Product or Service for a Narrow
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When a Firm Provides a Specialized Product or Service for a Narrow

Question 61

Question 61

Multiple Choice

When a firm provides a specialized product or service for a narrow target market better than competitors, they are using a ________ strategy.


A) product differentiation
B) market niche
C) mass customization
D) process efficiency

Correct Answer:

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