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    Exam 9: Achieving Operational Excellence and Customer Intimacy:
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    A Distortion of Information About the Demand for a Product
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A Distortion of Information About the Demand for a Product

Question 16

Question 16

Multiple Choice

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.


A) network
B) bullwhip
C) ripple
D) whirlpool

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