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    Management Information Systems
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    Exam 3: Information Systems,organizations,and Strategy
  5. Question
    Firms Use a ________ Strategy to Provide a Specialized Product
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Firms Use a ________ Strategy to Provide a Specialized Product

Question 35

Question 35

Multiple Choice

Firms use a ________ strategy to provide a specialized product or service for a narrow target market better than competitors.


A) product differentiation
B) market niche
C) mass customization
D) process efficiency
E) low-cost leadership

Correct Answer:

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