Which of the Following Is Not a Potential Pitfall of an Integrated

Multiple Choice

Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?

A) Firms that target too large a market that causes unit costs to increase.
B) Firms that underestimate the expenses associated with coordinating value-creating activities in the extended value chain.
C) Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle.
D) Firms that miscalculate sources of revenue and profit pools in the company industry.