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    Management Information Systems
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    Exam 10: E-Commerce: Digital Markets, Digital Goods
  5. Question
    The Act of Engaging Consumers in a Dialog That Dynamically
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The Act of Engaging Consumers in a Dialog That Dynamically

Question 37

Question 37

Multiple Choice

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?


A) ubiquity
B) personalization/customization
C) richness
D) interactivity
E) information density

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