When Cabot Corporation Used the BCG Matrix to Evaluate Its

Multiple Choice

When Cabot Corporation used the BCG matrix to evaluate its carbon black manufacturing business,the model led them to move away from ________ and to diversify into unrelated businesses listed as stars by the model.This resulted in a decline on return on assets.They eventually returned to carbon black manufacturing and divested the unrelated businesses; their 2016 revenue was 2.4 billion USD.

A) the dog quadrant
B) its core market
C) the question mark quadrant
D) semiconductor manufacturing