Grapevine Corporation Plans to Grow by Offering a Cellular Phone

Essay

Grapevine Corporation plans to grow by offering a cellular phone model,the QWERTY Touch Screen,which is superior and unique from the competition.Grapevine believes that putting additional resources into R&D and staying ahead of the competition with technological innovations are critical to implementing its strategy.
Required:
a.Is Grapevine's strategy one of product innovation and leadership,lowest total cost,or complete customer solutions? Briefly explain.
Identify at least one key element that you would expect to see included in the Balanced Scorecard:
b.for the financial perspective;
c.for the customer perspective;
d.for the process perspective; and
e.for the learning and growth perspective.