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    Management Accounting
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    Exam 6: Measuring and Managing Customer Relationships
  5. Question
    Which of the Following Is Not a Critical Parameter for Calculating
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Which of the Following Is Not a Critical Parameter for Calculating

Question 54

Question 54

Multiple Choice

Which of the following is not a critical parameter for calculating customer lifetime value?


A) initial acquisition cost
B) revenues
C) profits or losses
D) the duration of the relationship

Correct Answer:

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