Members of Which Two of the Five Core Groups in the American

Multiple Choice

Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?

A) LOHAS and Conventionals
B) LOHAS and Naturalites
C) Drifters and Conventionals
D) Conventionals and Naturalites
E) Naturalites and Drifters