A Company Would Be Likely to Use Information from the American

Multiple Choice

A company would be likely to use information from the American Customer Satisfaction Index (ACSI) to answer all of the following questions EXCEPT which one?

A) Which customers have the highest customer lifetime value?
B) How do customers perceive the quality of our product?
C) How do customers perceive the quality of our competitors' products?
D) What do our customers expect from our product?
E) How do customers perceive the value of our product?