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    Business
  3. Study Set
    Marketing Defined
  4. Exam
    Exam 6: Value for Customers
  5. Question
    A Company Can Increase the Perceived Value of Its Product
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A Company Can Increase the Perceived Value of Its Product

Question 75

Question 75

True/False

A company can increase the perceived value of its product by increasing the perceived benefits, increasing the perceived costs, or a combination of the two.

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