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  3. Study Set
    Marketing Defined
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    Exam 6: Value for Customers
  5. Question
    Explain Why Companies Must Be Careful to "Not Overpromise and Underdeliver
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Explain Why Companies Must Be Careful to "Not Overpromise and Underdeliver

Question 38

Question 38

Essay

Explain why companies must be careful to "not overpromise and underdeliver" on their products and services.

Correct Answer:

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While increasing expectations through in...

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