Multiple Choice
Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Pendergraff use?
A) geographic
B) behavioral
C) needs
D) demographic
E) psychographic
Correct Answer:

Verified
Correct Answer:
Verified
Q4: For Hyundai Corporation,customers who care about the
Q57: Consumer and business marketers use many of
Q68: A marketer of exclusive products would be
Q69: The most basic forms of market segmentation
Q71: The business segmentation variable of _ refers
Q72: Recognizing that some people eat cereal because
Q74: In evaluating different market segments, a firm
Q75: Explain the five criteria a group should
Q76: Refer to the scenario below to answer
Q77: People within the same demographic group typically