In Considering Whether to Select More Than One Customer Segment

Multiple Choice

In considering whether to select more than one customer segment as a target market, a company would be LEAST likely to consider which of the following?

A) its ability to meet the requirements of the customers
B) whether each segment has critical mass
C) the overall cost of meeting customer requirements
D) whether the segments share core similarities of attitude, behavior, and economics
E) the potential profitability of serving different customer groups