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    Business
  3. Study Set
    Marketing Defined
  4. Exam
    Exam 10: Segmenting, Targeting, and Positioning
  5. Question
    Segmenting Business Markets Requires a Much Greater Level of Complexity
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Segmenting Business Markets Requires a Much Greater Level of Complexity

Question 67

Question 67

True/False

Segmenting business markets requires a much greater level of complexity than segmenting consumer markets.

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