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    Marketing Defined
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    Exam 12: Product and Service Strategies
  5. Question
    A(n) ________ Is Defined as a Bundle of Attributes That
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A(n) ________ Is Defined as a Bundle of Attributes That

Question 26

Question 26

Multiple Choice

A(n) ________ is defined as a bundle of attributes that delivers benefits to consumers.


A) core benefit
B) service variability
C) portfolio
D) product
E) augmented product

Correct Answer:

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