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  3. Study Set
    Marketing Defined
  4. Exam
    Exam 12: Product and Service Strategies
  5. Question
    In Marketing Terms, Benefits Define a Product's ________, or What
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In Marketing Terms, Benefits Define a Product's ________, or What

Question 97

Question 97

Multiple Choice

In marketing terms, benefits define a product's ________, or what the product does for a customer.


A) utility
B) warranty
C) tangibility
D) intangibility
E) variability

Correct Answer:

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