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    Marketing Defined
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    Exam 12: Product and Service Strategies
  5. Question
    The ________ of a Service Means That It Cannot Be
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The ________ of a Service Means That It Cannot Be

Question 4

Question 4

Multiple Choice

The ________ of a service means that it cannot be perceived through the five senses before it is produced and consumed.


A) utility
B) warranty
C) tangibility
D) intangibility
E) variability

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