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    Business
  3. Study Set
    Marketing Defined
  4. Exam
    Exam 12: Product and Service Strategies
  5. Question
    ________ Is Most Frequently Defined as the Customer's Overall Reaction
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________ Is Most Frequently Defined as the Customer's Overall Reaction

Question 89

Question 89

Multiple Choice

________ is most frequently defined as the customer's overall reaction to the attributes of a product or service.


A) Variability
B) Utility
C) Diffusion
D) Style
E) Quality

Correct Answer:

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