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    Business
  3. Study Set
    Marketing Defined
  4. Exam
    Exam 12: Product and Service Strategies
  5. Question
    ________ Refers to the Speed with Which Consumers and Businesses
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________ Refers to the Speed with Which Consumers and Businesses

Question 69

Question 69

Multiple Choice

________ refers to the speed with which consumers and businesses adopt a particular product.


A) A penetration strategy
B) Positioning
C) A skimming strategy
D) Diversification
E) Diffusion of innovation

Correct Answer:

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