Multiple Choice
Which of the following statements about marketing departments is most accurate?
A) The marketing department typically works as an independent unit,mostly interacting with other parts of the business only to direct product promotion.
B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C) The marketing department is only responsible for two of the four Ps.
D) The marketing department is only responsible for market research,supervision of product development,and product promotion.
E) The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: Product, price, promotion, and place are all
Q62: A business traveler joined the Starwood Preferred
Q70: Figure 1-5<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB1242/.jpg" alt="Figure 1-5
Q74: Relationship marketing refers to<br>A) the selection and
Q98: One difference between "Greek" yogurt and "American"
Q99: The best description of the market for
Q104: Marketing managers use a combination of four
Q111: Some people may assume that for a
Q131: A student would like to buy a
Q224: Michelin's _ can be summed up as