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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
  5. Question
    A Want Is ________ That Is Shaped by a Person's
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A Want Is ________ That Is Shaped by a Person's

Question 15

Question 15

Multiple Choice

A want is ________ that is shaped by a person's knowledge, culture, and personality.


A) a desire
B) a need
C) a utility
D) a demand
E) an option

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