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    Marketing Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    One or More Specific Groups of Potential Consumers Toward Which
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One or More Specific Groups of Potential Consumers Toward Which

Question 50

Question 50

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a


A) mass market.
B) base market.
C) potential market.
D) target market.
E) promotional market.

Correct Answer:

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